The Heart and Mind behind Oksu Beauty
Seoul Mafia , Marco Ferrara 's stage name, was born in Brianza, but his destiny took him far away: in 2010 he moved to South Korea to pursue his lifelong dream, becoming the world's first non-Asian K-pop trainee . He endured years of sacrifice and grueling pace, immersed in a competitive and rigorous environment, determined to achieve his goal of becoming an idol.
After facing all kinds of difficulties, Marco chooses to share his experience made up of challenges and successes: thus was born the YouTube channel Seoul Mafia , where he shares, with irony and sincerity, his life as an Italian in Korea between cultural stereotypes, daily curiosities and differences between East and West.
Driven by his passion for Korean skincare, at the end of 2024, he decided to transform over ten years of experience into a concrete project: Oksu Beauty was born, a brand that encompasses all the experience, vision and teachings gained during his Korean journey.
The Oksu project represents the answer to the needs of Marco's followers who, seeing the transformation of his skin during his years in Korea, increasingly asked him to share his beauty secrets and bring them to Italy.
Oksu is a brand that aims to bring joy and excitement to skincare. The importance of taking time for yourself in this chaotic and fast-paced society is paramount to me right now.
My ultimate goal, however, is to try to change things a little in Korea too. Oksu is sold here too and aims to send a strong message of inclusivity, especially for the LGBTQ+ community , which still lacks even the basic rights of a human being here.
Marco Ferrara - Interview on Korekosmo.com