Made in Korea with an Italian heart.
Oksu Beauty was born from the idea of Marco, also known as Seoul Mafia, who after over 13 years living in South Korea decided to share the beauty and skincare secrets of the country of K-Beauty.
Oksu is the natural evolution of this journey between Italy and Korea. A 100% made in Korea brand designed for those who, like Marco, love the quality and effectiveness of Korean skincare but have different needs than those of Asian skin.
Each product is created with the aim of combining the best of Korean cosmetics with formulas designed for sensitive, reactive, or simply...different skin.
With Oksu, get ready to pamper your skin with vegan, modern, and high-performance formulas, inspired by the most iconic Korean and Italian drinks.
Our philosophy
We believe that skincare should be relaxing, enjoyable, and why not, even fun!
"We want opening one of our products to give you the same pleasure as a cup of hot tea after a long day."
We combine the best of Korean research with a light and inclusive approach
Relaxing moments that make you smile
Our products are effective, but also pleasant to use: velvety textures, delicate scents, and colorful packaging make skincare a small daily pleasure.
Quality without compromise
We formulate and manufacture in South Korea using advanced technologies and carefully selected ingredients, to deliver tangible results without sacrificing comfort and sensoriality.
Democracy of beauty
We believe in inclusive skincare: every skin type or sensitivity deserves effective, gentle treatments designed to care for it every day.
Our values
Authentic beauty comes from respect for people, the environment, and the planet.
Inclusivity
We believe that beauty has no single face, gender, or skin. We're not ashamed of who we are, and we don't want you to be.
Respect for the environment
Our products are 100% vegan. We pride ourselves on offering effective, safe, and respectful formulas for both your skin and the environment.
Authenticity
Oksu was born from real experience and a genuine love for skincare. Our campaigns aim to combine scientific prowess with the fun of taking care of your skin.
Discover the products for your skincare
I laughed
A serum based on niacinamide, rice water, and highly concentrated rice extract. In just 4 weeks, it brightens, visibly minimizes pores, and evens out the complexion. Enriched with panthenol, it soothes the skin, making it softer and more hydrated from the first application. For the brighter skin of your future. Haha. I laughed.
This is how I melt
A makeup-removing butter rich in active ingredients that effectively cleanses the skin deeply, leaving it hydrated and soft thanks to amino acid and hyaluronic acid complexes. Its delicate formula is specially designed to dissolve immediately upon contact with water and leave no residue when rinsed off.
You're getting on my nerves
A cleansing gel with exfoliating properties enriched with Korean cedar extract. Seven types of hyaluronic acid with different molecular weights deeply hydrate the skin, and extracts of seven herbs from Jeju Island help smooth the skin, preparing it for the next steps of your skincare routine.